Steve LaFrance's Portfolio

In 2017, the achievements of Tektronix’s Award, Patent, and Trade Secret recipients were celebrated with a redesigned event that highlighted how each individual helped to “set the pace of innovation” at the company.

The 2016 recognition event centered on the theme of “connectivity,” emphasizing the vital connections between the individuals who have contributed to Tektronix’s success and their impact on the customer experience.

In 2015, the theme of “illumination” was used to spotlight the achievements of Tektronix’s Award, Patent, and Trade Secret recipients. The design highlighted the individuals whose contributions had propelled the company’s success in the previous year. Spotlights and color were used in the collateral to underscore the importance of each honoree at Tektronix.

The 2014 recognition event focused on “momentum,” symbolizing the ongoing forward motion within the company. Dramatic imagery and dynamic line work were integrated into the design, reflecting the growth and progress that had been building company-wide.

In 2013, the theme of “acceleration” was chosen to recognize the achievements of Tektronix’s Award, Patent, and Trade Secret recipients. The design reflected the company’s momentum toward future innovations. In addition to a commemorative book highlighting each honoree’s accomplishments, a unique board game was created to incorporate every individual’s contribution.

The 2012 recognition event focused on the “frontiers of innovation,” celebrating both historical figures and current Tektronix team members whose work has contributed to the company’s ongoing success.

In 2011, the theme of “magic” was chosen to spotlight the achievements of Tektronix’s Award, Patent, and Trade Secret recipients. Each employee was put “on stage” to showcase their individual accomplishments. The design included a book that featured each honoree, along with a customized deck of cards that celebrated the unique contributions of every individual.