Steve LaFrance's Portfolio

Melissa Marshall offers training and coaching to scientists on how to present their research to a lay audience— a skill that’s more challenging than it might seem. For her flyer, an elegant ornamental line pattern was used to break up areas of white space and create a more visually engaging design.

Outback Opal Tours, a tour company based in New South Wales, offers half- and full-day tours of abandoned mining operations in the Lightning Ridge area. The company sought an updated flyer that would not only promote their services but also highlight the exciting opportunity for participants to find their own opals during the tour. The flyer design was developed to align closely with the brand’s colors, creating a cohesive and visually appealing promotional piece.

A Louisiana-based brewery sought a distinctive label design for their newest beer, a West Coast Style IPA.

Reliable Moving needed a new mailer to promote their services and highlight a limited-time promotional offer. The design maintained a consistent color scheme aligned with their logo, while large, impactful images were used to reflect the company’s services and attract potential clients.

Grand Ridge Brewery in Victoria, AU, released a limited-edition beer in 2019 called Red Right Hand Imperial Red Ale. The name, inspired by the rich color of the brew, was a key element the client wanted reflected in the label design. Two design concepts were presented: one featuring a “ronin demon” style hand as the central artwork, and the other taking a darker, regal “king and prince” approach, inspired by the client’s vision.

LiDARUSA developed a new drone featuring a range of packages for commercial use, and wanted to present these offerings to potential customers both online and in person. Using the client’s materials, a single-page concept was created for online presentations, while a bi-fold brochure was designed for print distribution, with each page highlighting a different package.