Thanks for visiting! I am Stephen LaFrance (if you hadn’t gathered that part yet) and this has been my website.
This digital portfolio is not all inclusive and there are projects that aren’t here for a variety of reasons. If you would like to see more of the work that I have done or have any questions please feel free to email me. I am available for freelance work.
Methodical and meticulous, I take an analytical approach to my work. That doesn’t mean creativity takes a back seat, instead it means it isn’t hampered by hastily conceived assumptions about my clients wants and needs.
Understanding the motivations and goals of each project, as well as the target audience, drive my work. While that statement may not sound flashy it ensures that each project gets done right and on time.
LaFrance Graphic Design
Lead Graphic Designer 2008-Today
Identity Design Branding Apparel Graphics
Print Design Illustration Iconography
HTML Web Design Page Layout
While primarily supporting Tektronix as an outside contractor during this time I also support a pool of clients with design needs ranging from iconography to illustration to page layout on a project by project basis. The best part of freelancing is the ability to focus on the work wherever you might be. Some of my greatest project designs have come while nursing a coffee at the local cafe.
Graphic, Industrial, and UI Designer 2017-2018
UI/UX Design Iconography Graphic Layout
Print Design Illustration Logo Design
Identity Design Marketing Ad Design Industrial Design
Brand Development Apparel Graphics Event Collateral Design
Page Layout Concept Creation Style Guide Development
The work at Tektronix is as varied as the electrical signals its products detect. Any given day could include creating new or updating existing product labeling, collaborating on product designs, updating user interface components, reviewing the layout and interaction for a user interface, evaluating vendor samples for quality, creating imagery for the marketing department, reviewing project goals, or illustrating technical concepts.
Thinking Sideways Podcast
Content Creator and Audio Editor 2013-2018
Ad Copy Creation Brand Management Content Creation
Audio Editing Content Research Social Media Management
Website Post Creation Website Management Illustration
Thinking Sideways, a podcast focusing on unsolved mysteries, released 45-90 minute long episodes weekly. In addition to researching and writing content for each episode I also wrote copy for individual advertisers. Post production duties, including but not limited to editing recorded audio and managing the website, were also responsibilities I handled.
Adobe Creative Suite-Photoshop, Illustrator, InDesign, Dreamweaver, XD
Microsoft Office Suite Apple Audio/Video Suite
Client engagement Project management
Art direction Digital photography
The Art Institute of Portland
Bachelor of Science, Graphic Design