Steve LaFrance's Portfolio

Like many companies, Tektronix is committed to supporting its employees and fostering engagement. One way to do this is by providing event-specific shirts and apparel to employees participating in company-sponsored activities.

Hood to Coast Shirt

The Hood to Coast Relay is an annual race that spans 320 kilometers from Mount Hood to Seaside along the Oregon coast. Tektronix teams, both running and walking, participate each year in this iconic event. For the shirt design, incorporating the company’s Forward Angle brand mark was a natural fit, with the mountain’s shape seamlessly aligning with the mark.

WSBU Launch

In 2017, Tektronix underwent an organizational restructuring to better focus on its key market segments. As part of this shift, the Wideband Solutions Business Unit (WSBU) was created. To commemorate the launch of this new division, a special shirt was designed that highlights the team’s focus on wireless and digital communications.

Corporate Volunteering

Corporate social responsibility is a core value at Tektronix. When the need arose for new shirts for employee volunteers, I designed one that reflected both the personal and corporate contributions to the community, reinforcing Tektronix’s commitment to making a positive impact.

Bring Your Kid to Work Day 2017 & 2018

Tektronix’s annual Bring Your Kid to Work Day is always a highlight, especially with its emphasis on STEM activities. In 2017, the company began providing shirts to the kids in attendance, and this tradition continued in 2018 with a new shirt design for the event.

Soccer Jersey

Working with a local print vendor, we partnered with a manufacturer who specialized in sports jerseys. The result was a design printed using an indelible process, ensuring that the graphics would stay intact and comfortable for the players during the game. This method was essential since traditional large prints would have been uncomfortable in hot conditions.

Cycling Team Kit

The Tektronix cycling team regularly updates their gear, and for their latest set, they wanted a design that would be lighter and more breathable than in previous years to avoid overheating. Partnering with Castelli, a major cycling gear manufacturer, we created a cohesive kit design. The new gear, which included bib shorts, jerseys, and matching arm and leg warmers, was optimized for comfort and performance on the road.

Holmans, a popular local restaurant in Portland, is known for running promotions and contests to encourage customer patronage. One of their most successful initiatives, the Whiskey Club, was launched with a distinctive T-shirt design inspired by various whiskey varieties. These sought-after shirts are available exclusively to individuals who qualify for membership in the club, making them limited edition and highly coveted.

Hampton Woods Paddling Club, one of Portland’s longest-running dragon boat teams, needed new jerseys and hoodies for the upcoming season. To create a fresh yet recognizable look, a simple design featuring the team’s initials was developed. The new jerseys and sweatshirts incorporated the club’s traditional colors, ensuring continuity with the team’s established identity.