CFARE Leave Behind

The Council on Food, Agricultural & Resource Economics (CFARE) needed an engaging and informative brochure for elected officials. After collaborating with the client, a double gate fold brochure was chosen as the ideal format. This design not only effectively communicated the essential information but also provided a visually striking experience that would encourage recipients to revisit the brochure after the CFARE representative had left their office.

The double gate fold was strategically used to highlight key information on the first interior spread, ensuring that the most important points were immediately visible and easy to digest. The unique folding structure also allowed a large block of text to be displayed across a flat, uninterrupted surface, which facilitated the presentation of detailed content in a way that was both organized and visually appealing.

CFARE & CHS Foundation Agricultural Study Brochure

The Council on Food, Agricultural & Resource Economics (CFARE), in collaboration with the CHS Foundation, required a brochure to present the findings of a recently completed agricultural study. This brochure, aimed at lawmakers, needed to balance informative content with ease of readability.

To meet these objectives, a standard bi-fold design was chosen. This format allowed each Key Finding from the study to be showcased independently on its own panel, ensuring that each piece of information stood out clearly and could be absorbed quickly. The straightforward design made it easy for lawmakers to digest the essential points without being overwhelmed by text, while the layout provided ample space for visual and textual elements to complement one another.

ASP Hiring Process Handout

ASP (Advanced Sterilization Products) required a new handout to guide executive-level new hires through the onboarding process. The goal was to create a piece that was not only informative but also served as a practical tool for both the candidate and their recruiter to reference throughout the process.

The handout needed to clearly outline each step of the hiring journey, from initial contact to onboarding, in a way that was easy to follow and visually accessible. By balancing detailed information with a user-friendly layout, the handout provided both clarity and efficiency, ensuring that all parties involved were aligned and well-informed at each stage.

Fire Engine Operation Posters

The Red Springs Fire Department needed a visual aid to help new volunteer firefighters learn how to operate the various trucks in their fleet. The goal was to create an educational tool that clearly illustrated the plumbing systems and control panels of each truck.

Through the design process, a clear and cohesive system was developed to break down the complex operations of each vehicle. The resulting posters became invaluable teaching aids, providing firefighters with easy-to-understand diagrams and instructions. Today, these posters are proudly displayed in the fire station and continue to serve as essential tools for training and daily reference.

Shield n Shine Flyer

Shield n Shine required both a promotional brochure and a visual identity to help communicate their business values and services effectively. Collaborating closely with the client, we identified a color scheme that resonated with the essence of the business, reflecting its brand personality and values.

From this foundation, a cohesive type and image style was developed to create an engaging and easy-to-read brochure. The design focused on clarity and visual appeal, ensuring that potential customers could quickly grasp the offerings while feeling connected to the brand’s identity.

Tektronix Product “How To’s” – Probing Solutions

Tektronix offers a wide range of solutions for testing devices and circuitry, known as Probing Solutions. These tools enable users to probe electronic devices to measure specific electrical currents, helping them understand how the device is functioning—or, in many cases, how it isn’t.

Given the complexity of these Probing Solutions, it’s crucial for users to operate them correctly to ensure accurate results and proper function. To assist with this, Tektronix creates comprehensive “how-to” guides, which are included with each product. These guides provide step-by-step instructions to ensure users can make the most of their equipment, avoid common mistakes, and achieve optimal performance.