For many years, the CHEC application used a basic, off-the-shelf React animation to indicate content loading. However, during discussions about opportunities to further develop the brand, the loading animation was identified as an area for potential improvement.
Daimler Truck North America primarily manufactures “cab and chassis” vehicles, which serve as a flexible platform for customers to build custom bodies tailored to various industries. The concept of “building” a vehicle quickly became a central theme for the brand, inspiring the creation of a new visual language to represent this process.
The updated loading animations, which reflected this theme, were met with widespread enthusiasm from users. The team frequently received positive feedback, with users expressing delight over the new animations and even suggesting new vehicle types they would like to see added.