For many years the CHEC application used a basic off the shelf React animation when it was loading content for them. During conversations centered around opportunities to further build the brand the loading animation was identified as a potential area to investigate.

Daimler Truck North America primarily builds “cab and chassis” vehicles, the customers who purchase the vehicles build a body on this flexible platform to meet the needs of a wide variety of industries. The act of “building” a vehicle quickly became a central theme and a visual language representing this was designed and developed.

The new loading animations delighted users, so much so that the team regularly received feedback expressing users enjoyment as well as suggestions of new vehicles that they would like to see added.