Great Place to Work – Campaign Flyer Design

As part of Tektronix’s initiative to attract new employees and highlight the positive aspects of working at the company, a campaign was launched to gather insights on what made employees happiest. The campaign uncovered valuable data, revealing areas where the company’s rating could be improved.

This flyer was designed as part of the early stages of that campaign, with the primary goal of encouraging employees to share their authentic experiences on Glassdoor. The flyer aimed to inspire honest feedback while promoting transparency and engagement, reinforcing Tektronix’s commitment to creating a great workplace culture.

Tektroberfest – Event Poster Design

As part of the larger Great Place to Work campaign, Tektronix hosted a fun, Oktoberfest-themed event called “Tektroberfest”. The name was a playful twist on the traditional festival, aimed at building excitement and fostering a sense of community within the company.

This event poster was designed to raise awareness and generate interest in the upcoming festivities. The design incorporated festive, eye-catching visuals to reflect the fun, casual atmosphere of the event, while also reinforcing the campaign’s focus on employee engagement and workplace culture.

Masters Promotional Mailer – 2017 Event

In advance of the 2017 Masters event, a series of promotional mailers were created to generate excitement and motivate the sales force. The mailers featured stunning scenes and vistas from the hotel selected for that year’s event, offering a glimpse into the luxurious and exclusive experience awaiting participants.

The design of the mailers aimed to build anticipation and drive engagement by showcasing the unique atmosphere of the venue and reinforcing the prestige of the Masters event. These materials served as both an incentive and a reminder to the sales team of the exciting opportunity ahead.

Masters Post-Event Booklet

Each year, Tektronix honors the top 10% of their sales force with a prestigious company-sponsored trip to Hawaii, recognizing these outstanding individuals as Tektronix Masters for their exceptional achievements. To celebrate their success and commemorate the event, a special booklet was created to record their accomplishments and highlight the significance of the trip.

The design of the booklet needed to reflect the style and elegance of the event, capturing both the prestige of the awards and the exclusive nature of the experience. The layout emphasized clean, sophisticated design elements, with high-quality imagery and typography that conveyed the professionalism and excellence associated with the Masters program. The result was a visually striking keepsake that honored the achievements of the sales team and served as a lasting reminder of their success.

Production Goal Posters

To improve production and ultimately boost product success scores, Tektronix launched a campaign focused on increasing awareness and aligning the team around key performance areas. A series of awareness posters were created to communicate these production goals clearly to team members.

The posters were designed to help employees understand each years specific areas of focus, ensuring everyone was on the same page and working toward common objectives. The visual approach emphasized clarity and impact, using bold graphics and concise messaging to keep the goals top-of-mind and drive engagement across the team.